Невостребованные: работают над Bloomreach Commerce Experience Cloud ?
Blloomreach — это удобный, интуитивно понятный и мощный инструмент для электронной коммерции. Он предлагает богатый набор простых в использовании инструментов, которые сочетают в себе веб-перехватчики и сценарии, которые позволяют пользователям подключаться к любому API, чтобы они могли обрабатывать данные программно.
| Обработка и услуги |
|
|---|---|
| Segment |
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| развертывание | Облако / SaaS / веб-интерфейс, настольный Mac, настольный компьютер с Windows, локальный Linux |
| Поддержка | Круглосуточно (живой представитель), чат, электронная почта/служба поддержки, часто задаваемые вопросы/форум, база знаний, поддержка по телефону |
| Обучение | Документация |
| Языки | Английский |
Сравнить Bloomreach Commerce Experience Cloud с другими популярными инструментами в той же категории.
The tool is fast for processing data (real-time for many processes). This speed, combined with an intuitive interface, allows me to easily create great marketing and personalization orchestration on-site, in ads, and for email & SMS.
There are some limitations for searchable fields in recommendations that impact my use of this feature, there are ways around it, but additional searchable fields would not hurt. There are also some limitations regarding downloading report data in csv format but nothing of fundamental importance.
Bloomreach enables us to produce a lot of more sophisticated marketing without needing a lot of staff to support it. It has also improved our personalization of site and email massively (segmented list pages, customer-specific recommendations and activation etc)
So many features and tools to create an experience for your customers. Also with possibility to modify, if you are experienced enough in JS, HTML, CSS,.... Great support, easy to use
Bloomreach is not always ready for my crazy ideas :D
Providing a tool to use with our clients to target their customers immediately on their journey and provide more personalized experience.
The flexible way of creating segmentations and scenarios. We can in an easy way streamline our daily campaigns towards our customers. Another great thing about Bloomreach is that it's easy to integrate with other sources of information. The customer's support is always there to help or give tips if needed.
Bloomreach is not a good tool for reporting or backtracking data. There are some functions but not to the extent of relying on the data.
We save a lot of time executing campaigns as we can reuse scenarios and use our segmentations in various ways. Another benefit is that we can easily collaborate in Bloomreach across different departments.
The ability to do identity resolution fast and easily. The setup is also straightforward.
A little limiting on the relational data tables and functionality
Identity resolution having multiple identity points, online and offline
- interface - segmentaiton builds - scenario
- building reports - voucher management
- understanding customr behaviour - marketing automation - targeting
I've been working in Bloomreach for 5 weeks now and I have to say that it has lots of possibilities! I think I learned to make newsletters in the program within 2 weeks. So it is easy to learn and use! Our team makes up to 30 newsletters a week so this is important to us.
Sometimes we have some trouble with saving when my collegue and I are working in the same scenario.
More possibilities with data and segmentation
In comparison to other more dated platforms, Bloomreach is a breeze to use, and efficient. I use Bloomreach every day, and find it second nature, building emails, scenarios and reporting on customer engagement.
Not that you often need help, the customer support chat can be a little exhasperating. On the odd occasion I've felt I've had to walk them through things when I need the solution and wondered which one of us works for Bloomreach haha. They are extremely friendly though.
They make its exptremely easy to A/B test emails, and analyse the data afterwards. For example, with Bloomreach I can A/B test two emails, sending each to 20% of our customer database, and send the remaining 60% to the winner. Not all platforms can support this test.
That you can make multiple automated scenarios, who only have to be set up once, which can boost the revenue everytime
that sometimes reportings or segments are difficult to set up and it could be easier
Bloomreach is storing customers data, helping to segment customer audiences, creating campaigns and sending them out to the right audience
It is a one service platform tool where we can create multiple actions and enhanced great profitability.
Sometimes, the data is not accurate. Im having also a hard time pulling some data especially with the new updated platform. For me, the old bloomreach interface is more user-friendly than the updated one.
In all marketing aspects, bloomreach is very helpful providing accurate marketing results. It is also helping our business growth and creating actionable improvements.
I am the Senior Power BI developer at my company and after using and experimenting with many different online report developing tools, I have to say that Bloomreach has outdid themselves with their campaign analysis ad hoc reporting tool. We are now able to see so much with our marketing data by using this platform and it is very easy for everyone to learn.
I feel like the least helpful part of Bloomreach is their is so many categories when searching for reports and dashboards. I feel like they can be more simplified.
Bloomreach is solving the problem of connecting everything together and it is bridging the gap between our customers, third-party vendors and our data. The reporting tool is outstanding and very easy to learn for beginners.