Hootsuite — это программное обеспечение для управления социальными сетями, которое позволяет компаниям автоматизировать более утомительные аспекты публикации в социальных сетях. Благодаря таким инструментам, как планирование, курирование контента и аналитика, Hootsuite может значительно улучшить стратегии бизнеса в социальных сетях и расширить охват аудитории.
Обработка и услуги |
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Segment |
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развертывание | Облако / SaaS / веб-интерфейс, настольный компьютер Mac, настольный компьютер Windows, мобильный Android, мобильный iPad, мобильный iPhone |
Обучение | Документация |
Языки | Английский |
I love the fact you can condense lots of different accounts into Hootsuite and manage them all from one wholesome platform. It makes scheduling so much easier.
A few downsides of Hootsuite are some technical issues here and there, sometimes our accounts are disconnected but this isn't very often.
Hootsuite is able to report on things in an easier format and produce PDF reporting on stats and engagement. I have also learned a lot myself from Hootsuite reporting.
It saves you time, posting to all of your social media accounts at once. I also like that it allows you to customize for each platform, but still use the same basic info. Let's you work smarter, not harder.
I dislike that you have to use a mobile device to publish multiple photos to Instagram. Hootsuite does make it easy to copy and paste the info vai push notifications, but it's still a little inconvenient to have to switch devices.
Hootsuite has saved me a lot of time in being able to schedule posts for a later date, to all of our social media accounts. I have planned a month of posts at a time. Then I don't have to worry about it for a month at a time. I also reallty like the analytics of all of our account activity.
Hootsuite is one of those tools that doesn't require a steep learning curve. It is amazing that they have a free plan for marketers who are just getting started and the Hootsuite Academy gives you all the resources you could possibly need for social media management and more. When you have a large marketing team and cater to different geographies, Hootsuite's scheduling and publishing features become invaluable.
Though Hootsuite is an incredible tool to use with great analytics, the pricing for teams is a bit expensive. Since Hootsuite is so easy to use, you'd ideally want to share it with your team and it is an expensive feat to do so which makes it hard for companies with different products and multiple marketing teams.
Hootsuite helps us analyse our social media performance across multiple accounts and different social media pages. The analytics helps us stay fix our strategies to make sure growth is consistent across all social media platforms.
I love that Hootsuite allows me to post everything with just a copy and paste and a couple of clicks. It was very easy to figure out, and it has saved me so much time each week.
There is very little that I dislike about Hootsuite. There are times I get an email saying that my post failed, which can be frustrating, but those emails and errors are few and far betwee.
Hootsuite allows me to post to Facebook, Instagram and Twitter without having to take the time to log into each account and post separately. It keeps things super easy and fast.
easily schedule posts for many social pages
can't localize posts for individual franchise locations without doing it one by one (for a franchise system)
Managing multiple social networks and pages all in one platform. makes being a social media manager for multiple locations/pages easier
The reporting is better than what the individual accounts provide natively. Also, the ability to schedule and batch posts to numerous accounts is extremely helpful.
I don't see any option to compare myself to my competitors to provide benchmarks. Also, it would be nice if there were an option to use trending reel audios within Hootsuite.
Hootsuite makes managing multiple social profiles much easier. Also, Hootsuite provides more robust reporting capabilities than what is available natively through the social media accounts individually.
The ease with which I can use the software and complete dashboard which I can use.
Nothing as much, maybe a few updates must be quicker
Total social media dashboard management for multiple clients
Hootsuite's content planner is extremely easy to use and provides a clean visual experience. My team can preview all social media posts, schedule in advance, and receive analytics afterward.
Due to asset size or formats, we are sometimes unable to upload and schedule large files such as animations. One potential improvement would be enabling larger formats — those animations are still usable when I post directly to the social media sites, but this does not allow me to schedule and manage all content from within Hootsuite.
This tool keeps our content strategy streamlined and organized all in one place. Advance scheduling, which some social media platforms do not allow, is also a huge benefit. It allows us to set up content weeks in advance so we may focus on other priorities outside of real-time publishing.
I like the simplicity of adding social media sites and also posting and scheduling posts.
I have been using the platform for several years now and I can honestly say there is nothing I dislike about the platform.
The problem I am solving is time management. This platform allows me to manage all of my social media accounts for all of my clients with ease. I can post instantly or schedule posts for the future.
I am not a big social media guy but need use it regularly for our business accounts. Hootsuite allows me to manage this effectively.
I'm not crazy about the interface with Instagram, but believe that is driven primarily by Instagram and not Hoostuite.
No problems at all. Hootsuite allows me to schedule effective social media content on multiple platforms weekly.
Being able to set and forget our social media posts ahead of time is a godsend. We used (try!) to write social media posts, but just can't keep up. Hootsuite allows us to consistently plan and post at the best times without scrambling for content in a rush.
The analytics are amazing, but sometimes find them a little hard to use or easily get the information we need, maybe just not user-friendly enough for people with our basic level of understanding.
Being able to manage our time and posting better content at the best times. Hootsuite doesn't seem that cheap, but it is worth it as we are able to improve our social media presence and quality too.
I like the layout of the Admin Panel. It is easy to navigate and schedule interactions. The most helpful for me is the generous free plan to get started with more than enough features and tools. This makes it scalable as you grow into the Professional Plan.
The FREE plan does get you started. However, the next step up is priced a little higher than most, and the level above could be a budget breaker for businesses on a small marketing budget.
When using the upgraded plan, you get a complete set of marketing tools to help you with social media marketing at every level. The analytics and the help tools are perfect for someone who runs their marketing personally. Overall It is an easy-to-understand interface with enough to get you started or run an entire marketing organization.
I like that I can make 1 post for multiple accounts at the same time. And it shows the maximum character count.
The tagging doesn't always work very well.
Posting on multiple accounts at the same time. That saves me a lot of time.
The fact that i can organize my posts and activity.
No dislike the experience has been positive so far.
It´s solving the fact that i do not have time to be active in linked in every hour of the day, the plataform allows me to control my posts and activity un my times.
Hootsuite is very simple to use and makes posting on multiple social media accounts for our different brands very easy, saving time and money.
I am yet to find something I dislike and I use it 2-3 times per week.
Hootsuite saves me time and money.
Social Media publications are best when published at the most desirable time and date. Hootsuite allows me to load my publications at a time that is convenient for me.
Hootsuite does not accept the longer-formed Newsletters that I publish in LinkedIn.
I don't know.
Ease of scheduling tweets. Hootsuite makes it very easy to manage my company's social media.
Nothing. Everything seems to work OK and I have not encountered any problems.
The ability to schedule multiple tweets.
Easy to navigate with good tools that allow complete control.
Limited post editing ability, if there were more, it would allow more functionality in one place.
It is allowing our marketing team to be more efficient by using one tool to do the work of multiple repetitive processes.
Coming from a place where I had to post everything on each individual app to Hootsuite has been mindblowing, OMG! Hootsuite is very user-friendly, I can schedule posts for all of the accounts I manage and on top of that, they have an "Analytics" section that allows me to customize how I want my reports to look, has a multitude of analytical reports and I can send reports to my boss right from Hootsuite! 10/10 would recommend to anyone social media managers who manage more than one account or manage one account on multiple platforms.
I think the interface can be a little bulky but I zoom out and everything is fine. Also, sometimes when I look for other analytical metrics, the tab chosen isn't the last tab I was on, which can be slightly confusing at times.
There are times when I schedule many posts on different platforms and Hootsuite's "Planner" section allows me to check EVERY post I scheduled no matter what platform and that is very helpful rather than having to go to each platform and check.
I like the ability to post and monitor multiple social media channels at once either in real time or via scheduled posts. It's more user-friendly and cost effective than competitors such as HubSpot that require you to buy the entire CRM to get the same Social Media functionality.
There are no downsides to Hootsuite that I am aware of at this time. It could allow more integration with other CRM platforms and google analytics in the future.
They are solving the issue of managing multiple company social media channels along with many other duties. As the sole social media lead, it also allows me to schedule holiday posts ahead of time so I don't need to work during holidays.