Instapage — один из ведущих конструкторов целевых страниц среди маркетологов, обещающий увеличение окупаемости рекламных расходов на 400 %. Ориентированный на конверсию, он включает в себя полный список функций оптимизации, таких как A/B и многомерное тестирование, подробный анализ и тепловое картирование. Он предлагает собственное решение под названием AdMap, которое позволяет компаниям предоставлять своей аудитории адаптированные и релевантные возможности целевой страницы после клика по объявлению. Его удобный интерфейс, длинный список встроенных интеграций и сотни шаблонов дизайна с возможностью перетаскивания позволяют маркетологам запускать, тестировать и оптимизировать целевые страницы в большом масштабе в кратчайшие сроки без необходимости трудоемкого кодирования на платформе. бэкэнд. Это делает Instapage идеальное решение для построения целевых страниц для экономичных организаций и стартапов, в то время как более крупные предприятия могут извлечь выгоду из лидирующих на рынке и настраиваемых услуг по конвертации.
Возможности |
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сегмент |
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развертывание | Облако / SaaS / веб-интерфейс |
Поддержка | Круглосуточно (живой представитель), чат, электронная почта/служба поддержки, часто задаваемые вопросы/форум, база знаний, поддержка по телефону |
Обучение | Документация |
Языков | Английский |
Site it's self is user friendly, lots of templates to choose from and very easy to build your own.
As of now I don't have any dislikes. Users can make the pages as easy or as complicated as they like.
The problem I was having was people hate going through multiple real estate websites trying to find what they need without being bombarded with irrelevant information. The landing pages allows me to cater to their specific needs without having to search and avoiding random pop-ups.
Great combination of advanced features with ease of use
Very little; any issues are dealt with promptly.
Let's us implement landing pages quickly & effectively, then test and tweak easily.
Instapage is exceptionally easy to use and integrate. Simple drag and drop on a WYSIWYG page makes building pages super quick and intuitive, even for non-coders like me. I am delighted with the easy user interface.
Some integration issues but Instapage working hard to help me overcome them.
Instapage is at the core of our prospect engagement mechanism. Coupled with Autopilot, Typeform, Stripe, Quaderno - all super easy to integrate - we have built a complete landing page solution that is engaging very strongly with our target audience.
Easy to use! Set up a landing page within 5 minutes. You can also create a mobile version. A/B testing is available. Support is excellent. When a user fills out your landing page, you get the information emailed to you. Duplicate an existing landing page (or an existing website with the Premium version). Love that Instapage does not brand our landing pages -- looks like an original website. Also, Instapage can now integrate with Marketo. Definitely headed in the right direction.
Tracking conversions with Google Adwords will not be accurate without the premium version (most expensive). However, Instapage tracks conversions itself (and it is accurate). Based on how many users you purchase, simultaneous logins are tracked (and logs off the other user). Expensive.
Creating landing pages and websites in-house; no need to hire a designer. The user will not need coding knowledge to use Instapage effectively. Changes, testing and optimizing can be done quickly. Websites are published quickly. We're seeing conversions on our landing pages (and know which ones perform better than others).
Ease of creating web pages, opt-ins and funnels.
Some issues with Wordpress Plugins (I hit a few bugs).. but support is great and all was resolved.
Growing my online business..
Quick to get up and running. Interface is very simple.
The design interface could be better. Guides and rulers need to be added. Upload could be simpler.
Greatest lead-gen tool ever! Very flexible and can change up in a minute to maximize offers.
A great tool for quickly develope high converting, mobile ready landing pages for any type of service or product. Very easy to manage A/B testing feature and a very fast and helpfull support team! Overall, I totally recommend it.
They can work more at the conversion of the desktop version to the mobile version.
You can easily use it without any programming skills and it’s nice integrated with all major CRM, tracking or emailing solution. Using Instapage we managed to increase our conversion rates with more than 250%.
It's dead simple not just to create great LPs, but to integrate (for us with Mailchimp n' SFDC) and to analyze results as well. Plus the knowledge base and chat help is off the charts great.
Not a dislike, more just making suggestions to their team around more robust analytics and reporting ability. It's good and simple already, so excited to see how they expand the analytics abilities of the platform.
Great ROI. Lead Gen and awareness campaigns have seen huge boosts in conversions - it has been a big asset.
Instapage provides complete customization of everything while at the same time being really easy to use. Their drag and drop builder is the best I have ever used. I usually have issues with builders like that where I either can't get the layout quite how I want or it's too complicated. Instapage finds the balance between the two. I also really love how easy it is to get a page. The other day I needed a landing page for an online summit I'm hosting. I bought the domain, installed WordPress, built my page in Instapage, and sent it to my WordPress plugin and the site was live. The entire process took about 30 minutes. So far, Instapages has done everything I need it do, and it does it very well.
Not a lot of complaints for Instapage. The only thing I really see myself wanting is a ConvertKit integration, which is already on their list of integrations to work on.
It was always a pain to set up a new landing page that looked great. I'm not a designer, and didn't feel like installing a new WordPress theme every time I wanted to create a landing page. Instapage makes it super easy, and makes it look great.
The web builder is easy to use. Very fast.
I wish they had more features like the competition.
Lead conversion.
Ease to create landing pages and variations of the same page without coding
The traffic goes outside of my website. It would be best if I could embed an iframe of the page on my website to drive traffic there.
Creation on the spot of terrific pages without the help of our very talented designers
I like the personalization. You can literally create ANY KIND OF PAGE YOU WANT TO! It's amazing!
There isn't really anything I dislike about it. Maybe more social media options, like connecting a Fanpage.
It definitely solves the problem of getting leads for me. I have been gathering leads more efficiently. It's helped me make THOUSANDS of dollars!
A very easy-to-use platform to create professional and modern landing pages. A simple interface with a great drag and drop system. Templates are really nice and helpful so you can begin easily to build your page. You can connect your page to many other interfaces like Mailchimp or Wordpress. Quite everything is customisable so you can adapt your page to your graphic charter. When your browser suddenly quit most of the time Instapage have kept your work intact and that is so cool and convenient.
Not many things. Maybe the fact that it is not possible to use the account in the same time of another people. Some options could be added but as it is always evolving I'm sure it will be the case soon.
We can pass strong messages and improve conversion rate of our clients campaigns. Thanks to Instapage we offer responsive and intuitive pages that give concrete and important informations to people. We can create pages without being or hiring a senior developer, you don't have to code to create a landing page on Instapage.
The ease of using it, the professional look of the landing and squeeze pages. My landing pages are getting so many shares and I have never had to many potential buyers looking at my FB business page. They are inquiring about buying houses and we are already working with some of them. I also like the ability to tweak the pages and make it more customizable.
There's nothing I don't like about Instapage. So far everything has been wonderful and I have no complaints at all.
It's making me more productive and the leads are flowing in like crazy! I thought this was going to be much more difficult but it's not at all.
the ease of use and personalisation. its all at the touch of a button
the way mobile regenerates and scrambles everything
marketing problems. we don't need to invest loads of money into a web developer
It is hard to choose just one feature. The support really impressed me, since I got answer within few minutes. Besides, the many possibilities you have in terms of design is a plus - they offer many templates for different kinds and styles of landing pages, according to your needs and goals. The content they offer in their blog section is simply incredible (it is really hard to absorb it all!). They post new content in a daily base and it is high caliber content. They also have many e books and educational videos on their blog / website. And that is for free!!
It s been a month since I started to use the tool. Until now, I did not find any critical point that deserves a dislike comment. Maybe I could comment something about the price. It is not expensive but also not cheap. Considering all they offer, it is totally worth it! You have the option of paying monthly for it or annually.
Before we were using our website to reach potential new clients. Afterwards, we started to use landing pages but using WordPress to create them - what a nightmare!. Now we use Instapage: we create different landing pages, publish them, track the information and integrate with different platforms. Now we can inform our clients in a more practical way. Our conversion rate has simply skyrocketed.
I love the ease of duplicating landing pages for our clients. For simple websites there is no other option that comes close to the ease and quickness of Instapage. On top of that there customer service is so good that they will take it in their own hands to work on items that may not be available to the public. I am beyond impressed and would recommend Instapage to everyone.
Nothing about the product. If they don't have the functionality we are looking for - they make it for us.
We generate leads for local businesses and most can't afford a 5k custom website. So we build pages using instapage at a fraction of the cost for them and are seeing tremendous results.
Everything works, and support is actually very good.
Sometimes facebook pixel won´t load, and customer service wasn´t much help.
Lead generation.
Unbelievably easy to use. The documentation is great, but the best thing is the live help. Their speed and knowledge of not just instapage but how to get it working with Google Analytics has helped me immensely. The ease of syncing with Mailchimp has also been a revelation. The fact that the account can be paid with a paypal account has been very important. I do not possess a credit card.
Couple of tiny gripes. When setting up an A/B split the B pack did'nt automatically pick up the redirect page from the control pack, just meant i under reported a few conversions in facebook before I noticed. If you have a lot of pages when setting up the redirect you need to be very careful that you do not select a page with the same name from the wrong folder.
I am working with small clients that have very old, non-responsive and basic websites that were never designed for lead generation. They have also been built by non-English speaking developers, subsequently explaining concepts for new landing pages has been very slow and fraught with misunderstanding. With Instapage I can literally map out on paper then go to instapage and build and deploy the pages myself. Perfect scenario.
What I like best about Instapage is how easy it is to use and the level of customization I'm able to have. Before Instapage, I used several different landing page builders and always ran into one of two problems... it was either too difficult to use or it didn't have the level of customization I wanted. I would also add that the customer service has been really great whenever I've had a question or needed help with something.
Sometimes the desktop version doesn't always convert well to the mobile version but they just added some features that is making it easier.
Being able to quickly and easily build and test landing pages.